Client: A New Startup Company Specializing In Home And Maintenance Services In Hyderabad.
Target Audience: Commercial, Industrial, and Residential Sectors in Hyderabad and Secunderabad, Telangana.
1. Executive Summary:
This case study details the initial 25-day performance of a Google Search Ads campaign launched for a new Home and Maintenance Services Startup in Hyderabad.
The campaign, expertly managed by A TRUE MARKETERS (the expert digital marketing company in Hyderabad), aimed to generate high-quality leads (contact form submissions and direct calls) across commercial, industrial, and residential sectors within Hyderabad and Secunderabad.
Despite being a new project, the campaign quickly established itself as a robust lead generation channel, delivering 76 qualified leads at a competitive cost.
2. Background & Challenge:
As a new startup in the competitive home and maintenance services market, the client faced the challenge of establishing an immediate digital presence and acquiring its first customers within his low Monthly Budget.
With no brand recognition, no existing organic traffic, and a high competitive sector, a direct-response advertising strategy was crucial to generate interest and inquiries quickly.
The goal was to efficiently drive leads that could be converted into service contracts.
3. Objectives:
- To establish a consistent flow of qualified leads (contact forms and phone calls) across commercial, industrial, and residential sectors.
- To achieve lead generation within a defined low budget.
- To effectively target potential customers in Hyderabad and Secunderabad.
4. Campaign Strategy & Implementation:
A Google Search Ads campaign was designed and launched by A TRUE MARKETERS, focusing on users actively searching for relevant home and maintenance services.
- Campaign Type: Google Search Network.
- Goal: Leads
- Targeting: Explicitly focused on geographic locations: Hyderabad and Secunderabad, Telangana.
- Ad Copy & Keywords: Tailored to each target sector, addressing specific needs and highlighting the startup’s solutions.
- Conversion Tracking: Implemented meticulously to track both contact form submissions and phone calls, providing clear visibility into lead generation.
5. Key Performance Indicators (KPIs) & Results (Last 25 Days):
| Metric | Value | Description |
| Campaign Active Days | 25 days | Duration of campaign activity within 25days. |
| Total Clicks | 536 | Number of times users clicked on the ads. |
| Total Conversions | 55 | Total count of contact form submissions attributed to the campaign. |
| Number of Contact Forms | 55 | Direct submissions through the website’s contact form. |
| Number of Calls | 21 | Direct phone calls generated from the ads. |
| Total Leads Generated | 76 | 55 Contact Forms + 21 Calls |
| Avg. CPC | ₹34.32 | Average Cost per Click. |
| Total Cost | ₹18,400 | Total Expenditure on the Google Ads campaign for 25 days. |
| Cost Per Lead (CPL) | ₹242.11 | (₹18,400 / 76 Leads) – Critical metric for efficiency. |
6. In-Depth Analysis:
- Traffic Acquisition (Clicks):
The campaign successfully attracted 536 clicks, indicating strong interest from the targeted audience in Hyderabad and Secunderabad. This suggests that A TRUE MARKETERS effectively identified high-intent keywords and crafted compelling ad copy.
- Lead Generation (Conversions & Calls):
The campaign’s core success lies in generating 76 direct leads within just 25 days. The breakdown of 55 contact forms and 21 phone calls demonstrates the campaign’s ability to cater to various user preferences for initial contact. For a new business, this immediate influx of actionable leads is invaluable for building a customer base and validating market’s demand.
- Cost Efficiency (Avg. CPC & Total Cost):
With an Avg. CPC of ₹34.32 and a total spend of ₹18,400, the campaign achieved a highly efficient Cost Per Lead (CPL) of approximately ₹242.11. This competitive CPL, particularly for a new market entry, underscores A TRUE MARKETERS‘ ability to optimize spend for maximum lead generation, ensuring a strong potential ROI for the startup.
- Geographic Performance:
The precise targeting of Hyderabad and Secunderabad ensured that every marketing rupee was invested in reaching the most relevant local audience for a services provider, maximizing lead quality and potential conversion into paid services.
- Initial Momentum:
The campaign’s swift impact in generating leads from day one provided critical initial momentum for the startup, reducing the typical waiting period for organic traffic to build and allowing the client to focus on service delivery and customer satisfaction.
7. Conclusion & Recommendations:
The initial 25-day performance of this Google Search Ads campaign for the home and maintenance services startup, expertly managed by A TRUE MARKETERS, is highly commendable. The campaign not only achieved its objective of generating a significant volume of qualified leads (76 leads) but did so at an impressively efficient Cost Per Lead (₹242.11) within a highly targeted geographical area.
This rapid and efficient lead acquisition is paramount for a new business aiming for swift market penetration.
This powerful start, driven by A TRUE MARKETERS’ expertise, demonstrates Google Ads’ immense potential as an immediate and scalable lead generation tool for service-based businesses.